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        马布里微博

        马布里微博

        A renowned cognitive anthropologist once said that most marketing research is like "squashing a template on people's neurons." At Magnet, branding research is an art and a science and every study is carefully crafted to draw out the insights that matter.   We uncover the nuances, odds, and ends, and bits and pieces that make emotionally evocative brand positionings and communications.  Our open and 马布里微博collaborative 马布里微博approach goes out of its way to uncover the nuggets that hit emotional pay dirt and inspire target audiences to take action.

        马布里微博“Not everything that counts can be counted, and not everything that can be counted counts.” - Albert Einstein 马布里微博

        马布里微博

        Our purpose is to serve the brand. If we put personal agendas to the side, faithfully serve the brand, and allow the process to happen, we will arrive at a solution that naturally meets everyone's agenda.

        马布里微博

        "马布里微博It is more important to let strategies emerge than to force an artificial consistency upon an organization prematurely." - 马布里微博 马布里微博Henry L. Mintzberg马布里微博

        Unlike artificial ideas, which are born out of compromise and drain everyone's energy, natural ideas are energizing and fun to work with. They feel right. They bring out the character of the brand. Surprisingly, "natural ideas" are not a surprise. They are usually a blinding glimpse of the obvious. They are easy to communicate, extensible across all media vehicles and have creative firepower.

        马布里微博

        Our approach requires the ideas and input of all those responsible for the brand and a free reign on consumer thinking.

        马布里微博

        We believe in an appropriate application of research. The answers lie in how you do the research more than how much research you do. We work to arrive at, evaluate, and validate hypotheses. Our mission is to arrive at the right idea rather than sell a battery of 马布里微博market research马布里微博 studies.

        马布里微博

        Brands should be a source of inspiration for consumers and the client. Somewhere in the "genetic matter" of your organization is a core value or attribute that when adequately framed, will reinvigorate your customers as well as your organization.

        马布里微博

        Some 马布里微博market research马布里微博 has the look and feel of a clinician looking over a specimen. We create a safe and friendly environment for consumers. Clients and focus group participants alike have left our groups feeling energized by their experience and the potential of the brand.